A Growing Force
As dance continues to prove itself as an ever-evolving art form, the excitement surrounding contemporary/commercial dance in particular continues to make its way from stage to household. Technologically educated youth and adult audiences have been exposed to contemporary dance mainly through the internet and competitive television dance shows. With social media and television series like So You Think You Can Dance, Live to Dance and America’s Best Dance Crew, dancers and non-dancers alike are now able to share a language based on the concepts conveyed through contemporary dance. These mediums have brought a different aspect of dance to the forefront of today’s culture. With the public’s exposure to the diversity of dance and its entertainment value, it’s the ideal time for audiences to experience contemporary dance. While the art of contemporary dance has shifted throughout the decades, the basis for this style remains true to its original purpose – to share a story and entertain the masses. And now, with the popularity of contemporary dance in mainstream media, dancers are able to connect with audiences worldwide through YouTube, Facebook and other sources.
With the public spotlight on this genre of dance, Project 7 Contemporary Dance Company is thriving in a world where people are craving dance that is accessible, the kind you can relate to, the kind that makes you smile, or laugh, or cry. This sudden explosion of interest in dance allows for the audience to gain a better understanding of the rigor and raw emotion of contemporary movement. Through the transferring of energy and space between dancers, Project 7 strives to entertain our audience with unique stories about love, relationships, fear, passion, insight, and inspiration. Using a mix of both current and classical music, the choreography takes on images that evoke a familiarity with these stories and ultimately, turns dance into a personal experience for the viewer.